1. What is the "HEAR IT HERE" program?
"HEAR IT HERE" is a sales and marketing program that was established in 2002, delivering a professionally back-announced radio-styled compilation CD to a network of 1200 cafes, coffee shops, and trend retailers across the country.  The "HEAR IT HERE" CDs are provided to the network locations for free, in exchange for continued in-store play, usage of companion table tent cards, and returned feedback.

2. Where are the cafes and coffee shops located?
The network of 1200 locations is comprised of mostly independent, neighborhood cafes and coffee houses.  We do not have the mega-coffee shops in the "HEAR IT HERE" network, as these huge chains tend to have their own music agenda.  "HEAR IT HERE" was created to give the independent cafes an opportunity to have the freshest new music of the day to play for their customers.  We have focused on Top 50 Billboard music markets as the base for our network.  These are the markets that labels go after for radio airplay, tour support, and awareness.  You can get a good idea of the scope of the network HERE.

3. What does each cafe get in a regular "HEAR IT HERE" mailing?
Each location receives ONE "HEAR IT HERE" compilation CD in each mailing, along with three full-color table tent cards, and a feedback flyer.  The CDs are clearly marked "FOR PROMOTIONAL USE ONLY. NOT FOR SALE." You can see examples of a typical "HEAR IT HERE" CD and table tent card HERE.

4. What kind of feedback do the locations submit?
The feedback flyers are designed to get basic information back about the music in each volume.  Specifically, we ask each location to tell us:
A) How many times per day they average playing the disc.
B) Re-Opt in to continue receiving future volumes of "HEAR IT HERE."
C) Identify three tracks from each volume that worked best for their location.
D) Additional space for written comments.
These flyers can be returned to Beat Marketing either by fax, e-mail, or US mail.
You can see an example of a returned feedback response flyer HERE. (Right click, select "save target as", save to desktop)

5. You said that "HERE IT HERE" is a sales and marketing program.  I get the marketing part, but what about the sales part?
As many of our locations are WIFI hot-spots, and even more tech saavy cafe-goers have WIFI cards on their laptops as they hang out in the cafes, it seemed natural to establish an on-line partnership with a music retailer to give "HEAR IT HERE" listeners a place where they can buy the great music that they are experiencing at the cafes.  Beat Marketing is very proud to have FYE.COM as our on-line sales partner.  They have created a companion store at http://www.fye.com/cafe where all of the music that is on each volume of "HEAR IT HERE" is available for on-line purchase.  FYE.COM/CAFE tags are interspersed throughout each volume of "HEAR IT HERE" by the back announcer, as well as prominent placement on the table top cards. We have seen excellent sales in the past when our on-line partner was tower.com, and we are very optimistic about our new relationship with FYE.COM.

6. How many copies of "HEAR IT HERE" are pressed each month?
We press a maximum of 1500 discs for any volume.  We hold back a small quantity to send out to participating labels, use for label pitches, and keep in a library.

7. How can I get my label's music on a volume of "HEAR IT HERE?"
You can email us at beatmarketing@gmail.com.  You can call us at 818-382-2513 (ask for Jeff).  You can download a track submission form HERE (right click, choose "save target as", and save to desktop), and fill out the form and fax it directly to Beat Marketing at 413-581-4563.
We will need to know:
A) Your contact information (name, company, address, phone, fax, and e-mail)
B) Which volume of "HEAR IT HERE" you are interested in.
C) Artist Name, Track Title, Full Length Title, Full Length Selection #, Label / Subsidiary, Artist or Label Website.  Please note...we need exact spelling and accuracy in text details to insure proper info is printed on the "HEAR IT HERE" materials.

8. What kind of agreement do I need to sign to be on a "HEAR IT HERE?"
There is a simple one page agreement that needs to be signed and sent to Beat Marketing in order for our disc manufacturer to press our discs.  We will send you an agreement once everything is in place for your track.  You can see an example of what a blank agreement looks like HERE (right click, choose "Save target as", save to desktop).  

9. The in-store play program seems great, but what else can Beat Marketing do for me?
In addition to getting your music heard by nearly a million cafe customers each month, Beat Marketing can also help you distribute your full-length promos, posters, postcards, and other marketing items to our network of locations.  Furthermore, we can think outside the box and come up with a custom marketing plan to meet your objectives and budget.  Just CONTACT Jeff at Beat Marketing to find out more.